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This is a typical e-mail exchange between our support and a new customer.

Original Message
From: Beth Mayfield
To: info@nitmix.com
Sent: Friday, November 22, 2002

Subject: Lice Problems

I have 4 children and three of them are infected - one of them more so than the others - I have used RID shampoo which did not work - It did kill the live ones but there are still so many nits - I am now trying to pick them out. Can your product help me - what do I do about cleaning my house - I have washed the sheets, etc. endlessly and I actually saw a live louse on my daughter's sheet tonight. - Help!!!

Also, I believe there is sort of an epidemic at my daughter's school - Assuming I get rid of it, what can I do to prevent it in the future???

Later that same day…

From: NITMIX
To: Beth Mayfield
Sent: Friday, November 22, 2002
Subject: Re: Lice Problems

Hi Beth

Sorry to hear you are having such a hard time.

"Rid" will kill lice but it is not designed to do anything to eggs. Eggs are glued on with a tough protein that doesn't dissolve in anything really. There are a few enzyme based products that claim to break down glue but I am not convinced about them.

Bottom line is that once you get rid of all the live lice the egg supply will be cut and you will them be able to catch up with them by brushing, washing and picking them out. Until you are sure you have stopped the supply you are fighting a loosing battle with eggs. Most of what you see are empty egg cases, old history.

We concentrate on removing live lice without resorting to poisoning them. We can get them out easily when they are trapped in a mixture of slippery oil and NITMIX which makes them very inactive. You will slide out any lice, big or tiny, so they can't keep adding more eggs, won't take long to clear them all and you will know that when your combing stops bring out lice that you have cleared them all.

Finding a live louse on the sheets is quite unusual, they don't come out of the hair that often and the eggs never do. My honest advice is that you put 100% effort into removing them from the hair and just do a regular wash of the linen. Forget the rest of the house because they don't spread around like dog and cat fleas. Anything you can't wash just put in a polythene bag and put in to the freezer overnight.

Your school is pretty normal! Head lice have always been around and are perfectly natural for kids. Your kids will always come into contact with other kids that have head lice.

Head lice recognise human scent so they know they are on a suitable host. If we disguise that scent with NITMIX they fail to recognise your child as a good place to live and breed and leave them alone. They still get the odd little visitor because kids are always interacting with each other but they don't turn into a full blown case of head lice.

Hope this helps.

We have started from here thousands of times, you will crack this problem very soon.

Regards
John Owen

Later that same day…

From: Beth Mayfield
To: NITMIX
Sent: Friday, November 22, 2002 6:04 PM
Subject: Re: Lice Problems

Thanks so much for your informative email - What NITMIX products do I need to order and how do I use them - Also, how long does it take me to get them - I am in Atlanta, GA, USA.

One more question - with the bedding - for dust ruffles, pillows, etc. that cannot be washed - I bagged them up in big Glad garbage bags and tied them tightly - (they are way too big for a freezer) - how long do I leave them like this???

Thanks
Beth Mayfield

Still later that same day…

From: NITMIX
To: Beth Mayfield
Sent: Friday, November 22, 2002 1:31 PM
Subject: Re: Lice Problems

Hi Beth

We ship every day to the US, delivery is everything from 4 days to 10 days! I know the packages are on the plane by 11:00 pm the day we send but US mail seems a bit erratic! Usually delivery isn't that long.

With three kids who you are pretty sure have head lice and don't be surprised it the other has the odd one as well.

3 Almond oil and 2 or 3 NITMIX will get you clear and keep you clear from this school term and the next. If you don't have a simple tough little comb with straight steel pins order one or two of those.

Bedding need to be isolated for 7-10 days for any eggs to hatch and 4-5 days for the very latest hatchling to die for lack of a meal.

The ruff of the bed can obviously stay off a while but you might try and find a friend with an empty chest freezer for the pillows. Pretty well 99.999% of transmission is head to head contact.

Hope this helps
John Owen

Six weeks later…

From: Beth Mayfield
To: NITMIX
Sent: Wednesday, January 08, 2003 2:39 PM
Subject: Re: Lice Problems

Hi! I purchased your product about 6 weeks ago and have had great success - my oldest daughter who had the full blown case of head lice has been lice/nit free for 6 weeks - I have 3 other children and have been using Nitmix religiously - I use it after shampooing 4 times a week or so and then spray them every day before they go to school or any other public place - I have been checking them for nits every 2-3 days and until today have not seen anything -This morning, however, I saw 1 nit in one daughter's hair and 2 nits in another daughter's hair - I checked it very thoroughly and that is all I saw - no live lice - what does this mean - Do I need to strip all the beds again- isolate bedding, pillows, etc. - or is that just when you have a full blown case -I will do anything to make sure we do not get it bad again. Help!!!!

Thanks for your advice.

Beth

Six weeks after that...…

From: Beth Mayfield
To: NITMIX
Sent: Friday, February 28, 2003 4:56 PM
Subject: Re: NITMIX asking for your permission

OK with me - NITMIX was so great - anyway to get the word out and help other families is good.

There is nothing unusual about this exchange, this is what we mean by hanging in there until you succeed, because you will.

All typos and grammatical errors are ours and ours alone!

 

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